VELENA South Africa


For 16 years, VELENA International has been one of the leaders on the European market. The brand is represented in over 15 countries. During this period they have managed to introduce a significant number of innovations. Only the best quality products, for the best price. Professional Trainings with the most Advanced Techniques resulting in, thousands of grateful students all over the world.
VELENA South Africa was founded by Irina Pechyorina in 2012, Pretoria, South Africa.
Since the establishment was built on corporate relations, faith and efficient business approach, it resulted in our competitiveness and thus the Dynamic growth of the company.
Many careers of nail technicians have been transformed with the latest nail art techniques introduced by Irina, together with the introduction of high quality, affordable products available to them for purchase.
VELENA South Africa represents a high standard of Service. Our staff is very confident, knowledgeable, professional and friendly. We respect and believe in people as we know that the success of our business was created by personal efforts of everyone in a well-organized team.

Main Focus of the Company:

• Distribution of Professional products
• Professional Facilitation and Advanced Training Courses
• Top Level, High End Nails, Beauty & Hair Salon Chain


  • VELENA South Africa is an Official Distributor of the following trademarks: GELLIANT and GLAM GEL PROFESSIONAL – for Gel supplies,  BE FIRST– for Acrylic supplies, MEDICOOL USA and PODOMONIUM for Electric Filing Machines and Drill BITS, and INKSTINCT for Permanent Makeup & Microblading supplies.
    These products in recent years have taken South Africa by storm, dominating the market due to the Superior Quality and yet the affordability. Visit our PRODUCTS CATALOGUE page to see the amazing range we offer.

To distribute only top quality professional products to the nail industry on the most favourable terms, made available nationwide.

Focusing on demanding clientele who appreciates a personal and creative approach, targeting those who are always in search of perfect solutions in life, we grow with you – each of you, for each of you, every day.


Our courses are aimed at individuals who wish to gain knowledge of the nail industry, focusing on nail technology and business to then become entrepreneurs. The Nail industry is a creative, important and exciting area within the beauty industry which forms an integral part of general grooming. The need and demand for qualified and skilled specialists has increased substantially in light of the current economic climate.

We developed a great variety of Unique Training Programs covering all the knowledge from the Basic Nail Technology for the beginners, to the most Advanced Nail Art techniques available today, for the experienced Technicians. Many students have had an opportunity to appreciate the advantages of these programs and the number of these students is constantly growing. Visit our Trainings to see the incredible choice of Courses we offer.

VELENA SA Advanced Academy sets and upholds a high standard of education in the nail industry. Our aim is to support and motivate prospective learners in their endeavour to achieve their goals in this chosen career.

Facilitators are multinational, with high qualifications. They are internationally qualified professionals, conducting trainings with great passion and motivation. “We pass our talent onto those who will use and further develop it with dignity”.
Learners will receive a comprehensive education and will be encouraged to work immediately on successful completion of their courses.

Our Motto: ‘An educated woman is an educated generation.’


VELENA Nails, Hair & Beauty is full-service  salons dedicated to consistently providing high customer satisfaction by rendering excellent high end service, quality products, and furnishing an enjoyable atmosphere at an reasonable price/value relationship. We maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work.

We are the first all-in-house Salon chain, where the whole infrastructure is facilitated from within one Brand – a self-sufficient Franchise – VELENA Nails, Hair & Beauty. VELENA Nails and Beauty Salons provides employment for technicians –our best students of VELENA Advanced Academy, which use our VELENA International products for services and retail at our VELENA Salons nationwide.

• To create an awareness about the brand and its best and very different high end specialised services which  take the whole industry to the next level. VELENA changes the beauty industry day-by-day, one person at a time. We guarantee our services.
• To advance South African customers with our European, new level nail artistry, uniquely made for every finest taste.
• To sell our best European professional and home care products to the end consumer.

Our Motto: ‘In our hands, you are beautiful!’